Choosing your label stock: sheets, rolls and continuous feed

Sheets (laser / inkjet)

Sheet stock is a page of peel-off labels (for example Avery or Online Labels). You print a full page (or part of a page) on a standard laser or inkjet printer.

Best when:

You already buy brand-name sheets
You print small batches on an office printer
You need exact alignment to a published template

Use Sheets and rolls in Label Wizard to find a matching template, or create a custom sheet template.

Sheets and rolls page with the Manufacturer filter open

Rolls (thermal)

Roll labels feed through a thermal label printer (Zebra, Rollo, DYMO-style devices, and similar). Labels usually come one-wide on the roll.

Best when:

You print shipping or warehouse labels often
You want one label at a time without cutting sheets

In Print labels, look for roll and continuous-feed options under manufacturers such as Continuous Feed.

Continuous feed

Continuous feed stock is a long strip without fixed page breaks. Label Wizard treats continuous designs differently from multi-label sheets so your print layout matches the printer.

Continuous-feed rolls often print best at 203 DPI on thermal printers. See Getting the best print quality.

Plain paper

Plain paper options let you design and print without a branded label sheet — useful for drafts or custom cut sizes. Alignment still depends on your printer margins and scale settings.

How to pick stock in Label Wizard

Open Sheets and rolls or start Design a label → Start from a sheet or roll.
Filter by size, shape, or search (for example Avery 5160 or 4x6).
When printing, choose the same Sheet or roll in the print dialog so the preview matches your physical stock.

Print modal Manufacturer and Sheet or roll selectors

Updated on: 09/10/2026

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